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insights, processes, and behind-the-scenes from the minds at not a square straight to your inbox.
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[About Us]
a studio for the art of automation
building what's never been built
not a square is a small team that thinks from first principles and builds with obsessive care. we don't follow frameworks, we create them. we don't use templates, we craft systems from scratch.
every project starts with a question: what would this look like if we built it right? then we find out.
every project starts with a question: what would this look like if we built it right? then we find out.
{hours reclaimed}
1
2
2
2
,
4
4
0
+
hours given back to clients annually. time they now spend on growth, not spreadsheets.
{tasks automated}
1
5
4
9
7
6
0
K
+
manual tasks eliminated. POs sent, inventory checked, reports generated , automatically.
{ROI delivered}
1
2
x
average return on investment. every dollar spent comes back twelve times over.
{automation uptime}
1
2
9
9
.
8
%
Our partners stay for the creative journey — again and again.
our process
{step-1}
first principles, first
we don't start with tools. we start with the problem , stripped down to its core.
what's actually broken?
why does it exist?
what would the ideal state look like if we had no constraints?
tools change. platforms die. but the way we diagnose problems? that's permanent.
we think from the ground up, every time.
what's actually broken?
why does it exist?
what would the ideal state look like if we had no constraints?
tools change. platforms die. but the way we diagnose problems? that's permanent.
we think from the ground up, every time.
{step-2}
design & build
we translate strategy into visual systems, digital products, and interactive experiences, always crafted with clarity, edge, and purpose.
{step-3}
launch & evolve
once live, we guide your launch and ensure your brand stays adaptable. we offer ongoing design and development support to help you grow with intention.
the tools behind the craft
every project is powered by a refined set of tools ; selected not for trend, but for purpose, speed, and creative freedom.
90%
83%
95%
questions ?
we’ve got clarity.
how do I know if I'm ready for automation?
if you're doing $1M+ and your team spends more than 10 hours a week on repetitive tasks , inventory updates, financial reconciliation, supplier chasing, reporting, you're not just ready. you're overdue. the cost of not automating is already higher than you think.
what makes you different from hiring a developer or VA?
developers build what you spec. VAs do what you tell them. we do neither. we diagnose the real problem, design the system, and build something that runs without you.
you're not buying hours, you're buying an outcome: operations that work while you sleep.
what if my business changes - will the system break?
systems built on templates break. systems built on first principles adapt. We design for change - modular architecture, documented logic, flexible frameworks.
when your business evolves, your automation evolves with it. that's the whole point.
how long until I see results?
most clients see measurable time savings within 2–4 weeks of deployment. simple workflows ship in days. complex AI agent builds take 6–8 weeks. there's no one size fits all.
but here's what matters: once it's live, it keeps compounding. The ROI doesn't stop after launch - it accelerates.
what does it cost?
it depends on scope. we price based on impact, not hours. every project should pay for itself - if the math doesn't work, we'll tell you before we start.
what if I have a problem you've never solved before?
good. those are our favourite. the best work we've done started with "I don't think this is possible." we think from first principles, which means we're not limited by what's been done before. bring us the weird stuff. that's where it gets interesting.
