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insights, processes, and behind-the-scenes from the minds at not a square straight to your inbox.
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what we build, runs while you sleep
[01]
AI agents
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Autonomous systems that think, decide, and act with or without you in the loop. From supplier negotiations to inventory alerts to financial anomaly detection, we build agents that handle the work you shouldn't be doing manually.
One client's agent caught $52K in fee discrepancies. in the first month.
[02]
workflow automation
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The invisible infrastructure that moves data, triggers actions, and eliminates copy-paste forever. We connect your tools Amazon, Shopify, QuickBooks, spreadsheets, Slack (you name it ) into systems that run 24/7 without babysitting.
Average time saved per client: 40+ hours/week. Every week.
[03]
systems architecture
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Before we build anything, we think. We map your operations, find the bottlenecks, and design systems that don't just work today - they scale with you for years. This is where first principles meet craft. The thinking that makes everything else possible.
[04]
decision dashboards
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Real-time intelligence that tells you what's happening and what to do next. No more pulling reports. no more waiting for month-end. We build dashboards that surface the signals that matter, when they matter.
One client went from 6 hour weekly reviews to a 15 minute daily check-in.
we're currently taking on new builds. tell us what's broken, what's slow, what keeps you up at night and we'll
show you what's possible.
show you what's possible.
questions?we’ve got clarity.
What is an operations audit?
A full diagnostic of your workflows, tools, time sinks everything. we map where your hours actually go inventory, finance, supplier comms, reporting and show you exactly what to automate first.
You get a prioritised roadmap with ROI projections for each opportunity. most clients discover 30-50 hours/week hiding in manual work within 1 week.
Can I scale to 8 figures without hiring more people?
Yes, that's the whole point. the right agentic systems give you 10x output without 10x headcount. our clients typically scale 2-3x while keeping the same lean team because the systems do the work, not more VAs.
What's the difference between project-based and retainer?
Project-based is a one-time build with a fixed scope like an Inventory Autopilot or Fee Recovery Agent. You pay once, it runs forever.
Retainers are ongoing partnerships, long term strategic projects. we stay embedded, ship new automations weekly/monthly, and optimise as you scale. think of it as your automation department without the payroll.
What does a retainer include?
Dedicated build hours each month, priority support, ongoing monitoring of live systems, and continuous optimization.
Retainer clients also get first access to new capabilities and faster turnaround on requests. most retainer clients ship 4-6 new automation systems per month.
How does pricing work?
Projects are fixed-fee based on scope, not hours. it depends on complexity, scope, priority amongst other things.
Every engagement should pay for itself, if the math doesn't work, we'll tell you. That's how fair we like it to be.
Where should I start if I'm not sure what I need?
Start with the operations audit. it's designed exactly for this, we diagnose your operations, identify the biggest opportunities, and give you a clear roadmap.
From there, you can decide what to build first. No commitment beyond the audit.
